Very Interesting - Are you a Boomburb, a Laptop and Latte or a Sophisticated Squire?

Houston Biz Journal - January 25th
I missed the January 14th edition with the 25 richest zip codes.  If someone else got that, please send it to me!

Listed below as an HBJ website exclusive are the 26 through 50 (Houston area) wealthiest ZIP codes. The names next to the ZIP codes are demographic summaries known as “tapestries,” a snapshot designation of the type of people who typically live in that area. Look below the ZIP code list to read an explanation of each demographic tapestry. To see the top half of the list including Houston’s richest neighborhood, pick up the Jan. 14 paper or view the online version if you are a subscriber. An updated version of this list will be published in the print edition later this year.

Tapestry Demographics

Boomburbs: Newest residents of the suburbs, these young upscale families often have two incomes, two cars and plenty of technology — computers, smartphones and big screen TVs. They are often into sports like tennis and golf.

Enterprising Professionals: Young professionals around 32 years of age, often in multifamily housing in newer neighborhoods. They are technology gurus who travel, both domestically and abroad.

In Style: They tend to live in the suburbs, but prefer the big city. Most are professional couples, with one-third having children. Median age is 40 and more than half live in single-family homes. They are tech savvy and like to keep their fiscal futures secure.

Laptops and Lattes: Unlikely to have children or own a home, these residents are generally well-off and average age 39. Highly educated professionals, they tend to prefer city life. They have active social lives including concerts, movies and the theater and are generally in good health. They also tend to be more liberal than other groups.

Metro Renters: Young 20-somethings who are well educated and starting their careers. Apartment dwellers for the most part, they also travel, frequent concerts and museums, read a lot and keep fit.

Midland Crowd: Largest tapestry segment, these are generally rural areas. Often politically conservative, these families tend to take care of their homes, own pets and prefer satellite TV.

Midlife Junction: Mostly in suburbs, these are older families or older single professionals who lead relatively quiet lives. One-third receive Social Security, and are fairly cautious with their money. Lean toward simple pleasures like romance novels and NASCAR on TV.

Milk and Cookies: Young, well-off families, usually with two incomes, more than one kid and at least two cars. They are forward thinkers and are very busy. They watch a lot of cable and often buy fast food.

Rural Resort Dwellers: Living in small, growing areas of town, these residents are often seasonal home owners. With few children around, the median age is around 48 and jobs and social activities are often more solitary pursuits than other areas. They live a simple, rural life.

Sophisticated Squires: More country than city, these are newer home developments with educated families with good jobs who like home improvement projects. They often own more than 2 cars and have family-oriented social lives.

Suburban Splendor: Upwardly mobile and in growing affluent areas, generally married couples with no children, in their early 40s and with good education and good jobs. They focus on upgrading and decorating their homes, travel often and think about financial security.

Up and Coming Families: Median age 32, young families with children. Often owning newer homes, they tend to be family-centered in both their purchases and their free time.

Young and Restless: Most of the people in this category have moved in the past five years and are under 30. Living in apartments, they are educated and work hard, with the highest percentage of females than other areas. Media savvy, active social lives and are physically fit.

Rank ZIP Code Tapestry Description

26 77019 Laptops and Lattes (West Gray/River Oaks??)
27 77346 Up and Coming Families (Atascita/Lake Houston)
28 77546 Up and Coming Families (Friendswood/League City)
29 77389 Up and Coming Families (Spring)
30 77095 Boomburbs (Telge @ West - Abderdeen Green)
31 77380 Enterprising Professionals (Lower Woodlands)
32 77498 Up and Coming Families (Hwy 6 & W. Airport)
33 77339 Enterprising Professionals (Front part of Kingwood)
34 77384 Midlife Junction (N. of The Woodlands at 1488)
35 77388 Milk and Cookies (1960 @ 59)
36 77586 Suburban Splendor (Seabrook/Taylor Lake)
37 77030 Metro Renters (Med Center)
38 77027 Metro Renters (Highland Village)
39 77041 Milk and Cookies (N. Eldridge/Beltway area)
40 77565 In Style (Clear Lake/Kemah)
41 77469 Midland Crowd (Riverpark W/Smithers Lake-Richmond)
42 77584 Up and Coming Families (Pearland/Shadowcreek Ranch)
43 77354 Up and Coming Families (1488 at 149  - Magnolia area)
44 77566 Sophisticated Squires (Lake Jackson)
45 77505 Boomburbs (Between NASA and Pasadena)
46 77377 Up and Coming Families (249 at 2920 - E. of Tomball)
47 77554 Rural Resort Dwellers (Jamaica Beach)
48 77070 Up and Coming Families (Cypresswood at 249)
49 77581 Up and Coming Families (Pearland Pky)
50 77077 Young and Restless (BriarForest between Kirkwood and Hwy 6)

Read more: Houston’s wealthiest lifestyles uncovered
Houston Business Journal